Red Bull is world market leader for energy drinks (70 % global market share) and Austria's most valuable brand. The headquarters of the company is located in Fuschl am See (near Salzburg), in its production facility in Vorarlberg Red Bull produces the base material mixture, that is bottled by the neighouring company Rauch Fruit Juices exclusively. All 6 billion Red Bull cans that are anually sold within 171 countries worldwide are produced either in Vorarlberg or at its border to Switzerland, in Widnau (also by the company Rauch Fruit Juices).

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